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Beauty Industry, Beauty Launches

Calling Attention to Black-Owned Beauty Brands

Beauty editors are supporting the black community by featuring black-owned beauty & wellness brands as Americans protest.

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By: Marie Redding

Senior Editor, Rodman Media


As Americans protest racial injustice since George Floyd’s tragic death, and as beauty brands take a stand, showing their support on social media — beauty editors are helping promote racial equality by featuring black-owned beauty brands in online stories.

Vogue posted “55 Black-Owned Fashion and Beauty Brands,” while Cosmo’s list is more inclusive with “125 Best Black-Owned Beauty Brands To Support Right Freakin’ Now.”

But the most comprehensive article so far — and useful resource — this public Google Doc spreadsheet created by Fashionista’s beauty director Stephanie Saltzman.

Saltzman posted on Instagram: “Black creatives, entrepreneurs, chemists, models, artists, editors, influencers, creators, founders & consumers are the lifeblood of the beauty & wellness industries. There are innumerable Black-owned & founded beauty and wellness brands that deserve attention, support & money.”

Saltzman continues, “My hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for myself & fellow beauty editors putting together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight & for social media users (aka anyone who follows me here!) wanting to see more Black-owned beauty businesses in their feeds.”

Take a look at the story at Fashionista: 169+ Black-Owned and Founded Beauty And Wellness Brands To Know

And to join in, here’s our take that features three entrepreneurs in the Online Exclusive – Spotlight On: 3 Black-Owned Beauty Brands Born with a Mission

Photos above: via Gilded and Plain Jane Beauty

 
 
 
 
 
 
 
 
 
 
 
 
 

One very obvious thing I can do to actively elevate, amplify & support the Black community has to do with the subject I write about every day: beauty. I’m privileged to have a platform — both as Fashionista’s beauty director & on my personal Instagram — where, for whatever reason, thousands of people read the words I write. You trust me for beauty advice? Thank you. Now trust this: Black creatives, entrepreneurs, chemists, models, artists, editors, influencers, creators, founders & consumers are the lifeblood of the beauty & wellness industries. There are innumerable Black-owned & founded beauty and wellness brands that deserve attention, support & MONEY. So I’ve spent the last few days compiling a database of 169+ of them, available both as a list on Fashionista & via a public Google docs spreadsheet — available at the 🔗 in my bio — for a more organized, searchable format. My hope is that shoppers will consult it whenever they consider where to spend their dollars, yes, but also that it may serve as a resource for myself & fellow beauty editors putting together product roundups, for investors looking for new business ventures, for retailers seeking brands to stock, for influencers looking for brands to spotlight & for social media users (aka anyone who follows me here!) wanting to see more Black-owned beauty businesses in their feeds. I’ll continue to update it as new brands emerge and come to my attention. Any suggestions, edits & updates are welcome — my email is in my bio. Thank you to @missjulee @alyssainthecity @kaylaagreaves @mayaalenaa @kaleighfaz for both inspiring this database & doing so much of the work to spotlight Black-owned beauty brands themselves. ❤️

A post shared by Stephanie Saltzman (@stephsaltzman) on Jun 3, 2020 at 7:02am PDT

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